Posted Date: Feb 21 2025
TA: Vaccine
Key Responsibilities
Develop and execute consumer marketing plan to increase disease awareness and consumers non-promotional actions with full understanding of consumer & patient insights
Have strong awareness and understanding of how to leverage channels to support the desired outcome and manages A&P budget accordingly
Identify and monitor metrics to assess performance and execution of critical activities.
Develop a media plan in line with brand strategy
Understand the external context and closely interact with key external stakeholders in order to identify consumer insights and execute plans
Interact closely with external media and creative agencies to ensure clear understanding and implementation of marketing plans
Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards
Basic Qualifications
Bachelor’s degree
7+ years’ experience in (consumer) marketing
Ability to conceive, develop, and execute multi-dimensional consumer marketing and/or business plans
Excellent communication skills in English (written & verbal), with the ability to communicate and present effectively to groups
Have a strong governance mindset to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in place.
Preferred qualifications
Experience of leading campaign targeting consumers is highly preferred
Experience in consumer marketing in healthcare, pharma or related industry (consumer healthcare, cosmetic health, supplement, digital health) as brand/product manager
Knowledge of Korea vaccine market dynamics and characteristics
Strong communication and influencing skills with the ability to work collaboratively with key stake holders
Ability to work in a complex and regulated environment
*LI-GSK
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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