Posted Date: Mar 19 2025
Job Purpose: This role will be responsible for designing & planning of HCP journeys. Experience Design & Channel Orchestrator will activate & scale new channels, perform cross-channel orchestration, define channel strategy, and measure channel effectiveness to craft an Omnichannel (OC) customer experience.
Key Responsibilities:
- Customer Journey & Experience Management
• Designs HCP journeys with the right touchpoints, frequency & sequencing, leveraging HCP 360 and behavior-based personas; designs holistic, OC customer experience delivery ecosystem with maximized reach & impact
• Provides overall direction for enhancing CX by analyzing business objectives and customer needs as well as developing, communicating, and implementing business strategies and practices whilst driving continuous improvement in CX tools, documentation, and processes
• Ensures that digital and physical interactions are consistent, using technology and digital solutions; establishes a closed loop feedback strategy to create a meaningful engagement.
• Develops high-level customer experience roadmap; sets prioritization rules and develops guidelines for improving customer experience
• Monitors the performance of various internal & external platforms like GSK owned web portal for HCPs/ 3P/ Other Brand.com pages to improve the user experience.
- Channel Strategy
• Leads channel strategy/action plan and ensures improvement in quality of customer interactions though improved cross-channel orchestration & personalization.
• Identifies opportunities to establish new channels (voice, chatbots, social etc.) based on customer preferences and formulates strategies to scale them.
• Provides recommendations on GSK owned and non-GSK owned channels (e.g., site, email, paid social); works closely with Tech to improve channel experience and raises any risks/concerns/business implications of channel choices.
- Customer Insights & Analytics
• Leverages CX framework, insights from customer data & information from different channels (e.g., Field Force team feedback, social media, market trends, NPS scores etc.) and external market research reports for trends to adjust customer engagement strategy
• Acts as the voice of the customer to inform brand strategy, ensuring the tactical plan successfully addresses CX challenges and opportunities
• Tracks performance of activities, customer journeys & respective channels and acts as an expert, providing suggestions to respective brand teams on how to continually optimize
- Cross-functional Collaboration
• Collaborates with cross-functional teams (Field, Marketing, Medical etc.) to use the appropriate GSK supported tools and ensures all functions & Business partners are kept informed of certain channel/campaign objectives. Guides on the execution of an orchestrated customer journey
Key Requirements:
- Bachelor’s degree in marketing, or any other related discipline, MBA preferred
- 8+ years of directly related or relevant experience, preferably in digital marketing, brand management, omnichannel engagement, or customer experience.
Preferred Certifications:
• Digital Marketing Certifications
• Data Analytics Certifications
• Project Management Certifications
Technical Skills:
• Campaign Management
• Channel Strategy & Management
• Customer Journey Mapping
• Customer Experience
• Marketing Communications
• Data Analysis and Synthesis
• Marketing Analytics & Customer Insights
• User Interface (UI) Design
• Cross-Channel Analytics
• Digital Marketing
Behavioral Skills:
• Collaboration
• Team Management
• Planning
• Decision Making
• Creativity & Innovation
Tools Knowledge:
• MS Office suite
• Web Analytics tools like Google Analytics
• CRMs like Veeva, Salesforce
• Data tools like Claravine
• Marketing automation tools like SFMC, Pardo
*LI-GSK
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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