Posted Date: Mar 24 2025
Are you energized by a commercial sales & brand management role that will give you the opportunity to accelerate customer growth and shape short and long-term business goals, as well as giving you the opportunity to lead key activities to advance in YOUR career? If so, this Product Specialist (Hybrid) role could be an ideal opportunity to explore.
As Product Specialist (Hybrid) you will be responsible for brand plan and customer campaigns, responsible for developing the strategies and designing the commercial actions, launch and performance; working together with multidisciplinary teams, to ensure excellence in execution, deliver a great customer experience and brand success.
Sales Aspect:
Representing GSK in identifying right targeted patients with appropriate products for the patient’s benefits through engagement with HCPs align with our value and expectation.
To explore opportunities in targeted HCPs to expand reach and access to introduce GSK’s range of products for the appropriate patients.
Establish S&T (segmentation & targeting) and to incorporate into the business plan to explore reach to align GSK’s range of products with the right patients though the right customers.
Acquiring Good Selling Outcome (GSO) to deliver on sales expectation.
Driving strategic approach align with Brand Strategy via Territory Business Planning with clear Plan of Action (POA).
To plan and execute Rep-led activities, i.e. Webinars, Group Doctors Meetings.
Be proficient at scientific knowledge selling of GSK products.
Achieve set sales targets and SFI KPI on quarterly basis.
Brand Aspect:
Develop Marketing Strategies and Brand Tactic plans, based on customer needs.
High level of interaction with Key Opinion Leaders and external to make sure the delivery of exceptional experience and messages.
Develop and nurture effective working relationship with counterparts to ensure local alignment to Global strategies and plans.
Provide ongoing analysis and conclusions of sales forces that have potential to impact business and take action to create opportunities and mitigate threats.
Lead business meetings with internal partners and roll-out of tactical initiatives
Effective communication within the team.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Minimum 3 years Sales experience in Pharmaceutical industry with a minimum 1 year experience in Product Management, Customer Management or Digital Marketing
A levels, Tertiary Education - BSc, BA, Diploma etc
Knowledge of pharma marketing in Specialties therapeutics lines
Experience in Omnichannel Marketing and Digital Marketing campaigns
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
High Business Acumen
Presentation Skills
Analytical Skills and Strategic Thinking
Profound Decision Making
Selling skills
Good role model and change agent
Ability to communicate effectively, and solution oriented
Customer behaviour profiling & identify market insights
Sense of urgency
Effective, agile, enthusiastic to develop business opportunity through scientific engage with HCPs
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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